Financial Operations · Equity Management
Your cap table is one of the most important documents you'll manage as a founder. It shows who owns what percentage of your company—and it's the source of truth for equity dilution, employee stock options, and investor ownership.
Yet most early-stage startups manage their cap table in a messy spreadsheet. This creates errors, version conflicts, and serious issues when raising capital, granting ESOPs, or resolving shareholder disputes.
This guide walks you through how to build a clean capitalization table, what to track, how to model dilution, and which tools can help you manage it professionally as you scale.
What Is a Cap Table (And Why Should You Care)?
A cap table (capitalization table) is a structured record that shows the ownership breakdown of your company. It typically includes:
- Who owns what percentage of your company
- How many shares each person or entity owns
- The valuation per share and type of shares (common, preferred, options)
- Vesting schedules for founders, employees, and advisors
- Historical record of every funding round and equity event
Example simple cap table:
| Shareholder | Share Type | Shares Issued | % Ownership | Value per Share | Total Value |
|---|---|---|---|---|---|
| Ankit (Founder) | Common | 1,000,000 | 50% | ₹10 | ₹1 Cr |
| Priya (Co-founder) | Common | 1,000,000 | 50% | ₹10 | ₹1 Cr |
| ESOP Pool (Unissued) | Common | 200,000 | 10% | ₹10 | ₹20L |
| Total | 2,200,000 | 100% | ₹2.2 Cr |
Why it matters:
- Investors require a clean cap table before they write cheques.
- Errors or missing information can become legal disputes later.
- You need to calculate dilution correctly for every funding round.
- Employee equity is compensation—your team deserves clarity.
- During an acquisition or IPO, cap table errors can delay or kill the deal.
What Goes Into a Cap Table (The Complete Picture)
1. Founder Shares (Common Stock)
Founder equity usually consists of common shares. The split might be 50/50 between two co-founders, or adjusted based on contribution, risk, or prior work. These shares may be subject to vesting and reverse vesting.
2. Employee Option Pool (ESOP)
The ESOP pool is reserved for employees and future hires. Typically:
- 10–20% of the fully diluted cap table
- Used to grant options to attract and retain talent
- Often expanded before or during major funding rounds
3. Investor Shares (Preferred Stock)
Professional investors (angels, seed funds, VCs) usually receive preferred shares with additional rights such as liquidation preferences, anti-dilution protections, or voting rights. Track each round (Pre-Seed, Seed, Series A, etc.) separately.
4. SAFEs & Convertible Notes
Early capital is often raised through SAFEs or convertible notes. These instruments convert into equity (usually preferred stock) at a future priced round based on a valuation cap and/or discount.
5. Warrants
Warrants give the holder the right to buy shares at a pre-agreed price in the future. They are common in venture debt deals and must be recorded in your cap table.
6. Advisor Shares
Strategic advisors often receive small equity stakes (e.g. 0.25–1%), usually subject to short vesting schedules. Track them separately for clarity.
How Dilution Works (With Examples)
Dilution occurs whenever new shares are issued, reducing the percentage owned by existing shareholders—even if their absolute number of shares remains the same.
Scenario 1: Pre-Seed (No Outside Capital)
- Ankit owns 100% (1M shares).
- Creates ESOP pool of 100k shares.
- Total shares = 1.1M.
- Ankit now owns: 1M / 1.1M = 90.9%.
- Ankit is diluted by 9.1%.
Scenario 2: Seed Round
- Ankit currently owns 90.9% (1M shares).
- Raises ₹1 Cr at ₹5 Cr post-money valuation.
- Investor gets: ₹1 Cr / ₹5 Cr = 20% ownership.
- New preferred shares are issued to give investor 20%.
-
Post-Seed cap table (on a fully diluted basis):
- Ankit: 90.9% × 80% = 72.7%
- Investor: 20%
- ESOP pool: 7.3%
- Ankit is diluted from 90.9% to 72.7% (18.2% dilution from the original 90.9%).
Scenario 3: Series A
- Ankit owns 72.7% (post-Seed).
- Raises ₹2 Cr at ₹20 Cr post-money valuation.
- New investor gets: ₹2 Cr / ₹20 Cr = 10% ownership.
-
Post-Series A cap table:
- Ankit: 72.7% × 90% = 65.4%
- Seed investor: 20% × 90% = 18%
- Series A investor: 10%
- ESOP: 7.3% × 90% = 6.6%
- Ankit is diluted from 72.7% to 65.4% (7.3% dilution in this round).
Key insight: Each round dilutes all existing shareholders proportionally. It is completely normal for founder ownership to move from 100% at incorporation to 15–30% by the time of Series C/D or exit. The goal is not to avoid dilution, but to trade dilution for value creation.
Founder Ownership Across Rounds (Illustrative)
Visual only – not drawn to exact scale.
Cap Table Best Practices (How to Avoid Mistakes)
1. Start with a Clean Cap Table from Day 1
Even as a 2-person startup, document your equity split in a cap table. When you raise your first external capital, investors will expect it to be clear, signed, and auditable.
2. Use a Single Source of Truth
Don’t maintain multiple versions of your cap table across Gmail, Excel, Dropbox, and WhatsApp. Use one source and keep it updated.
3. Document Every Equity Event
Whenever you issue or modify equity, update your cap table and include:
- Date of issuance or change
- Number and type of shares or options issued
- Strike price (for options)
- Vesting schedule and cliff
- Link/reference to legal documentation
4. Track Fully Diluted Ownership
Investors will always ask for the fully diluted cap table—what ownership looks like if all options, warrants, SAFEs, and convertibles are exercised or converted.
5. Keep an ESOP Pool Properly Sized
Your ESOP pool should generally be 10–20% of the fully diluted cap table, depending on your hiring plans. A pool that’s too small will require repeated top-ups, causing unexpected dilution.
6. Use a Cap Table Management Tool (Not Just Excel)
Excel is fine for the first round or two. After that, complexity increases quickly. Use a professional cap table platform to reduce errors, manage documents, and give investors controlled access.
7. Get It Audited by a Lawyer
Before your first institutional round, engage a startup lawyer to review your cap table and legal docs. Fixing errors early is much cheaper than dealing with a broken round or investor dispute.
8. Communicate Equity Clearly to Employees
Don’t just send a grant letter and expect employees to “get it.” Explain:
- Number of options
- Strike price
- Vesting schedule and cliff
- Scenarios (e.g. what it could be worth at different exit values)
Common Cap Table Mistakes (And How to Avoid Them)
Mistake 1: Founder Equity Split Without Written Agreement
The problem: “We’re 50/50 partners” based on a handshake. A year later one founder wants 60% because “I did more work.”
The fix: Sign a formal founder agreement that documents equity %, vesting, and what happens if someone leaves or underperforms.
Mistake 2: ESOP Pool Too Small
The problem: You created a 5% ESOP pool during your seed round. Now you want to hire 50 engineers and don’t have enough equity to offer competitive grants.
The fix: Plan ahead. If you intend to build a 50–100 person team, target a 15–20% ESOP pool on a fully diluted basis. Investors usually expect this.
Mistake 3: Tracking Options Incorrectly
The problem: You issued 100k options to employees, but your sheet doesn’t distinguish vested vs unvested vs exercised options. Your numbers don’t reflect reality.
The fix: Use a cap table platform that tracks option states and vesting automatically. This becomes critical as your team grows.
Mistake 4: SAFEs / Convertible Notes Not Tracked Properly
The problem: You raised ₹50L via SAFEs in 2022, but your cap table ignores them. When a Series A investor discovers “hidden” obligations, trust is damaged.
The fix: Log all SAFEs and notes on the cap table, clearly marked as convertible. When they convert, your cap table should update automatically.
Mistake 5: Not Communicating Dilution to Founders & Early Team
The problem: A founder thinks they still own 40%, but after multiple rounds they’ve been diluted to 25% and only find out at exit or during a later financing.
The fix: After each round, circulate a cap table update to all founders and key employees. Show before/after ownership and explain the impact clearly.
Cap Table Tools (Which One Should You Use?)
| Tool | Cost | Best For | Pros | Cons |
|---|---|---|---|---|
| Google Sheets / Excel | Free | Pre-seed / idea stage | Simple, familiar, no extra cost | Error-prone, no audit trail, version chaos |
| Carta | $500–2000/year | Seed to Series B+ | Gold-standard for cap tables; widely adopted by investors | Expensive for very small or bootstrapped startups |
| Pulley | $500–1500/year | Seed stage | Founder-friendly, strong UX, great for startups | Fewer integrations than Carta |
| Cake Equity | Free for up to 5 shareholders, then ~$480/year | Very early stage teams | Affordable, simple on-ramp to structured cap tables | May lack deeper features for later-stage companies |
| Ledgy | €500–3000/year | International startups | Excellent for multi-jurisdiction / multi-currency cap tables | Overkill for small, domestic teams |
| SeedLegals | Included in membership | UK & European startups | Integrated legal, documentation and cap table in one platform | Most useful if you’re in their core markets |
Practical recommendation: Start with a simple, well-structured spreadsheet if you’re pre-seed. Once you raise a proper round or start issuing ESOPs, move to a dedicated cap table platform such as Carta, Pulley, Cake, or Ledgy based on your budget and geography.
Cap Table Scenario Modeling (Forecasting Future Dilution)
Before closing a round, you should model your cap table after the round to understand:
- How much dilution founders and existing investors will take
- What your ownership looks like at exit
- Whether you’re still sufficiently incentivized to build a very large outcome
Example Scenario Modeling
Current State (Post-Seed):
- Ankit: 72.7%
- Seed investor: 18%
- ESOP: 9.3%
Scenario: Raise Series A at ₹50 Cr post-money valuation with a ₹5 Cr cheque.
- New investor ownership: ₹5 Cr / ₹50 Cr = 10%.
- All existing shareholders are diluted to 90% of their previous stake.
- Post-Series A cap table:
- Ankit: 72.7% × 90% = 65.4%
- Seed investor: 18% × 90% = 16.2%
- Series A investor: 10%
- ESOP: 9.3% × 90% = 8.4%
Exit Scenario: Company Exits for ₹500 Cr
- Ankit’s stake (65.4%) is nominally worth: ₹500 Cr × 65.4% = ₹327 Cr.
- If the investor has a 1× liquidation preference, they get ₹5 Cr first.
- Remaining ₹495 Cr is distributed pro-rata to all shareholders.
- Ankit’s final proceeds ≈ ₹329 Cr (₹5 Cr goes to investor first, but pro-rata makes up for it).
Illustrative Exit Proceeds Breakdown
Numbers are illustrative and rounded for simplicity.
Modern cap table tools allow you to run multiple funding and exit scenarios side by side so you can negotiate terms confidently.
Charts, Graphs & Flowcharts for Cap Table Understanding
Funding Round Lifecycle (Flowchart View)
Example Cap Table Snapshot
| Shareholder | Shares | % Ownership | Implied Value |
|---|---|---|---|
| Founder A | 1,000,000 | 50% | ₹1 Cr |
| Founder B | 1,000,000 | 50% | ₹1 Cr |
| ESOP Pool | 200,000 | 10% | ₹20L |
| Total | 2,200,000 | 100% | ₹2.2 Cr |
Suggested Illustrative Graphics (for your designer)
- Line chart of founder ownership % vs funding round.
- Stacked bar showing equity split between founders, investors, and ESOP over time.
- Infographic explaining ESOP vesting and cliff periods.
Build a Clean, Investor-Ready Cap Table with Finova
At Finova Consulting, we help founders move from messy spreadsheets to clean, professional, investor-grade cap tables.
- Cap table setup: We build a clean, audit-ready cap table from day one or migrate your existing sheet.
- Dilution modeling: We model future funding rounds so you know exactly how much equity you’re trading away.
- ESOP pool strategy: We help you size and structure your ESOP pool to attract top talent without over-diluting.
- Investor interaction: We prepare cap table reports and dashboards that investors love to work with.
To set up or clean up your cap table, reach out at contact@finovaconsulting.com.
Conclusion
A clean, accurate cap table is one of the most important operational foundations of your company. It reflects not just ownership, but trust—between founders, employees, and investors.
Get it right from day one. Maintain it diligently as you raise capital, grant ESOPs, and grow your team. And when in doubt, lean on professional tools and advisors who live and breathe equity management.
A messy cap table creates friction, slows down fundraising, and introduces risk. A well-managed cap table does the opposite—it builds confidence and helps you close better deals, faster.