Running a SaaS company in India is different from running a traditional business. You aren't just selling a product; you are managing subscriptions, deferred revenue, and complex churn metrics.
Most Indian founders rely on a traditional Chartered Accountant (CA) for their books. While CAs are excellent at tax compliance, they often struggle with the specific language of SaaS: CAC, LTV, MRR, and Cohort Analysis.
This is where a Fractional CFO for SaaS comes in. Let's explore how this model helps you scale without the heavy price tag of a full-time executive.
The "SaaS Metrics" Checklist: Are You Tracking These?
A Fractional CFO does not just balance the books. At Finova Consulting, we build a dashboard that tracks the health of your subscription business. Here is the checklist we implement for our clients:
Ask yourself: Can your current accountant explain "Revenue Recognition" for an annual contract paid upfront? If not, you need a CFO.
Valuation Services: Preparing for the Seed Round
One of the biggest challenges for Indian SaaS founders is Valuation. How do you value a company that is burning cash but growing 20% month-on-month?
Finova Consulting specializes in SaaS Valuation Services. We move beyond simple asset-based valuation and use methods that VCs respect:
- Revenue Multiples: Based on current Indian SaaS market trends (e.g., 5x - 15x ARR).
- DCF (Discounted Cash Flow): Projecting your future subscription cash flows.
- Comparable Comps: Benchmarking you against similar startups in Bangalore and Delhi.
We don't just give you a number; we give you a defensible financial model that stands up to investor due diligence.
The 90-Day "SaaS Readiness" Roadmap
When you hire Finova as your Fractional CFO, here is exactly what the first 90 days look like:
| Phase | Timeline | Deliverables |
|---|---|---|
| 1. The Audit | Month 1 | Review of historical books, fixing revenue recognition errors, setting up Zoho/QuickBooks for SaaS. |
| 2. The Dashboard | Month 2 | Building the "Founder Dashboard" (MRR, Burn Rate, Runway). Implementing budget controls. |
| 3. The Strategy | Month 3 | Building the 3-Year Financial Model, Valuation Report, and Pitch Deck Financial Slides. |
Why SaaS Founders Choose Finova Consulting
We understand that SaaS is a game of speed and efficiency. You cannot afford to wait for end-of-year audits to know if you are profitable.
- Tech-First Approach: We integrate with Stripe, Razorpay, and subscription management tools.
- Investor Network: We know what Indian VCs look for in a cap table and a P&L statement.
- Cost Effective: Get a CFO level strategy for the price of a junior analyst.
Is Your SaaS Investor-Ready?
Don't let poor financial modeling cost you your next funding round. Let's build a financial engine that scales as fast as your code.
Get Your Free SaaS Financial Health CheckSpecializing in B2B SaaS, Fintech, and D2C Startups.
Ankit is the Founder of Finova Consulting. He specializes in Fractional CFO services for high-growth SaaS startups in India, helping founders optimize Unit Economics and prepare for fundraising.